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Increased customer loyalty and sales growth with Infinity+

Infinity is a Norwegian clothing brand that offers both trendy pieces and classic wardrobe favorites from Scandinavia´s most popular brands. In addition to their online store, they have three physical stores in Bergen.

🔵 Case Study
Mar 22, 2023

The importance of loyalty

Competition is tough in the retail business. This is especially true for online stores, as customers have many options to choose from. A loyal customer base is therefore a great advantage, since loyal customers are more likely to return to your store in the future.  

Infinity wanted a competitive advantage by building loyalty among their customers. Their cooperation with Loyall has resulted in valuable customer insight, and thus enabled them to tailor communication and offers in line with their customers' wishes. They have also gained the opportunity to segment their customers using a series of parameters, which has allowed them to create a personalized automatic customer journey.  

“Infinity+ has provided us with valuable customer insight, and we have experienced an increase in both sales and loyalty among our customers.” -Wibeke Rostrup, owner of Infinity

Online and physical loyalty

Infinity+ from Loyall is integrated with both Shopify and Front Systems. This allows Infinity to create an omnichannel customer experience, where the same offers and benefits are available both online and in the physical stores. The Shopify integration contributes to building loyalty through the online store, while Front Systems makes it available physically in store through the checkout system.

Members' profiles are synchronized between both channels, and customers do not have to enter the same data twice. In addition, members have easy access to their member profiles and can view available offers at any time. They also have access to their receipts and can contact support if necessary.

Online registration flow for Infinity+

Experiences

The loyalty program has provided Infinity with the insight they need to tailor their customer service and communication. Members are kept posted on new releases, sales, and periods of increased member benefits. Customers appreciate their member benefits, which has resulted in increased average spending and repeat purchases.  

“We are very happy with our rewards program, Infinity+”, says Wibeke Rostrup, owner of Infinity. “The program has made it easy for us to build customer loyalty and increase revenue in both our stores and infinityshop.no. We see that our customers are happy to join, while the program makes it easy for us to communicate with members about news and offers. We are very happy to cooperate with Loyall and appreciate their ability to develop further possibilities with Infinity+ according to our wishes and needs”.

The next time you shop at infinityshop.no or in one of their physical stores, you will have the option to enroll in their loyalty program while earning bonus points and member benefits with each purchase.  

Registration flow for Infinity+ in the physical stores.

Advantages for Infinity

Key metrics:

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